
Cannes Lions 2026 Preview: Why Yachts, Beach Clubs And Branded Spaces Are Driving The Real Business Of The Festival
As Cannes Lions 2026 approaches, the centre of gravity continues to shift beyond the Palais. From yacht charters in the harbour to large-scale beach club takeovers, brands are investing in controlled environments that enable meaningful meetings, curated experiences and measurable outcomes during the industry’s most important week.


























































































